Born in the south east of England, Alex began his career in broadcast. From the roots of MTV he quickly transitioned into the promo world, honing his visual craft as a writer-director through a diverse range of projects, from short films and music videos to large-scale commercial productions.

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Driven by a relentless pursuit of innovation, Alex is constantly exploring new techniques and technologies to push the boundaries of telling surreal human stories through his lens.

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He is currently developing a number of short films that hold a mirror up to society as well as his first full length feature.